🏗️ MyxxMarket Platform Upgrade
National Technology Engine & Majority Equity Aggregator
I. Executive Summary: The "Majority Control" Play
MyxxMarket is a technology holding company that owns the proprietary logistics IP and brand architecture for a nationwide network of regional online malls.
We are seeking ₱20,000,000 in exchange for 25% Equity in the Parent Holding Company. This capital funds the migration of our validated prototype to a national-grade cloud infrastructure. Under our revised model, the Holding Company retains a 75% controlling interest in every regional subsidiary, creating an unprecedented path to national market dominance and massive dividend yields.
II. The Problem & The Solution: High-AOV Consolidation
The Problem: Traditional e-commerce is inefficient in Philippine provinces. Small, fragmented orders lead to high shipping costs and "delivery fatigue" for customers receiving 5 packages for one meal's ingredients.
The Solution: Consolidated Fulfillment. Our system bundles groceries, electronics, and lifestyle goods into one single delivery. By owning the technology that handles this complex logic, we enable regional malls to operate with higher margins than any competitor.
III. Corporate Structure: Asset-Light vs. Equity-Heavy
We utilize a sophisticated "Parent-Subsidiary" structure to maximize protection and profit:
The Holding Co (Your Investment): Owns the Intellectual Property, Algorithms, and 75% of every local mall. It carries zero operational liability (no trucks, no local staff payroll).
The Regional Subsidiaries: Funded by local "Operating Partners" who buy 25% equity for ₱8M. They provide the local muscle, while the Holding Company provides the "Brains" and retains the lion's share of the profit.
IV. The Technology Moat: Proprietary Infrastructure
Your investment builds the "National Engine":
The Consolidation Algorithm: A proprietary "packing & routing" engine that calculates the most efficient way to merge diverse inventory into one delivery route.
National API Gateway: A secure interface allowing the Holding Company to monitor, audit, and control all 150+ City malls from a single dashboard.
Security Hardening: Implementing enterprise-grade encryption to protect the transaction data of millions of regional users—a key asset for future acquisition.
V. Revenue Model: The "75/25" Power Dynamics
The Holding Company has three distinct, high-margin revenue levers:
The Fixed Service Fee: A ₱15,000 monthly "SaaS" fee per mall to cover central cloud and management costs.
The 75% Profit Share: Because the Holding Co retains 75% of the local entities, it captures the vast majority of the "boots-on-the-ground" profits.
Data Monetization: Aggregated national consumer data owned exclusively by the Holding Company.
VI. Use of Funds: ₱20,000,000 Allocation
We are investing exclusively in Scalability and Defensibility:
National Cloud Architecture (₱12.0M): Transitioning to a Microservices architecture (AWS/GCP) to support 150+ sites with 99.9% uptime.
Strategic Tech Talent (₱4.5M): 18-month runway for a Lead Full-Stack Developer and a DevOps/Security Engineer to eliminate "Key Person" risk.
BD & IP Protection (₱3.5M): Legal fees for patenting the Consolidation Algorithm and the Business Development budget to recruit the 150 regional partners.
VII. Operational Roadmap: 3-Year Scale-Up
Months 0–6: System hardening and Cloud Migration. Launch the Davao flagship site as the high-performance model.
Months 7–18: The 5-City Expansion. Secure regional partners for Manila, Cebu, Iloilo, and Bacolod.
Months 19–36: National Dominance. Use the cash flow from the first 5 sites to accelerate the rollout to 50+ sites, aiming for the 150-site ultimate target.
VIII. Financial Projections: The Power of 75% Retained Equity
By retaining 75% of the subsidiaries, the ROI for the Parent Company investors increases dramatically as the network grows.
Metric | 3 Sites | 10 Sites | 150 Sites |
Total Network Net Profit | ₱23.9M | ₱34.5M | ₱656.6M |
Holding Co Share (75%) | ₱17.9M | ₱25.9M | ₱492.4M |
Parent Investor Payout (25%) | ₱4.4M | ₱6.4M | ₱123.1M |
Annual ROI on ₱20M | 22% | 32% | 615% |
IX. Risk Mitigation: Protecting the Investment
Operational Isolation: If a regional mall fails, the Holding Company loses only that specific revenue stream. The Core IP and all other 149 sites remain unaffected.
Redundancy: By hiring a secondary DevOps engineer, we ensure the "National Engine" stays online even if the founder is unavailable.
Market Agility: Since we own 75% of the local malls, the Holding Company maintains absolute voting control over the entire network's strategy.
X. Exit Strategy: The Billion-Peso Valuation
With 75% ownership of 150 regional malls, MyxxMarket becomes the most attractive acquisition target for Fintech giants or retail conglomerates.
Target Exit Valuation: ₱600M - ₱1B+ based on a 75% controlling stake of a national network.
Potential Investor Payout: ₱150M - ₱250M (7.5x to 12.5x return).
XI. Conclusion and Call to Action
MyxxMarket represents a rare opportunity to invest in the digital infrastructure that will redefine provincial commerce in the Philippines, combining the high margins of a software company with the defensive strength of a majority-owned national retail network. By securing 75% equity in every regional hub, we have engineered a model built for absolute market control and superior long-term dividends. We are now selecting a maximum of four strategic partners to join this ₱20 Million round; if you are ready to own the technology engine driving the next generation of Philippine logistics, let’s schedule a technical deep-dive and due diligence session this week to finalize your position.
XII. Q&A (10 Key Questions)
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What is the minimum investment required? ₱20M for 25% equity.
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Who manages the technology? A dedicated tech team under the Holding Company.
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How many regional malls will be launched? 150 target, phased over 3 years.
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What happens if a local mall fails? Only that subsidiary’s revenue is affected; the Holding Co retains all others.
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How is the ROI calculated? Based on 75% equity retained in each operational subsidiary.
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Can investors influence operations? They have voting rights in the Holding Company but not day-to-day operations.
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Is the technology patented? Patent applications are in progress for the Consolidation Algorithm.
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What are the main revenue streams? SaaS fixed fees, profit share, and data monetization.
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How will the funds be used? Cloud infrastructure, tech talent, IP protection, and partner recruitment.
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What is the exit strategy? Acquisition by fintech or retail conglomerates, or potential IPO.
Check Related Topics:
THE Mega-Hub Project Frequently Ask Questions
THE Mega-Hub 180-Day Pre-Launch Roadmap
THE Prospectus: The Mega-Hub Vision
THE Math: Unit Economics, Scalability, & Financial Stability
THE Deal: Structure, Governance, & Investors Rights
THE Mega-Hub Detailed Marketing Strategy
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