Blog Details

I. The Global "Balikbayan" Funnel (OFW Market)

We target the "Decision Maker" abroad.

• Strategy: High-conversion social media ads targeted at Filipinos in Dubai, Singapore, and Hong Kong with hometowns in the Visayas.

• The Hook: "Send Goods, Not Just Cash." We solve the anxiety of money being misspent by providing direct fulfillment of groceries and bistro meals.

II. The Local "Gold" Membership (The Scarcity Model)

We use Psychological Pricing and Scarcity to secure upfront cash.

• Strategy: Direct invitations to the top 5% of households in Cebu (Maria Luisa, Paradise Village, 10-15km radius).

• The Hook: "Only 5,000 slots available." This creates a "Country Club" feel for a grocery hub, securing ₱4M in upfront membership fees.

III. The "Fleet as a Billboard" (Visual Dominance)

Our 75+ vehicles are our most effective "free" marketing assets.

• Strategy: Every refrigerated truck and EV bike is wrapped in premium, high-definition VMH branding.

• The Hook: The constant presence of clean, branded vehicles in high-end neighborhoods builds "Social Proof" and trust far faster than a digital ad.

IV. The "Glass Wall" Content Factory (Influencer Strategy)

We turn our facility into a social media destination.

• Strategy: Inviting 10 top Cebuano lifestyle vloggers to film the "Mystery Warehouse" and the MyxxBistro experience.

• The Hook: Showcasing the high-tech VNA robots and the luxury lounge. It’s "Retail-tainment" that people want to share on TikTok and Instagram.

V. DATA-DRIVEN RETENTION (The Tech Strategy)

The New 5th Pillar: We use AI to ensure the "Customer Lifetime Value" (LTV) stays high.

• Strategy: Our app tracks "Consumption Cycles." If a member buys a 25kg sack of rice, our system knows they will run out in ~30 days.

• The Hook: On Day 25, the member receives a personalized "One-Tap Reorder" notification with a small bistro discount.

• The Math: This reduces our "Churn Rate" and ensures that once we acquire a customer for ₱500, they stay for years.

3. MEASURING SUCCESS: THE "MARKETING MATH"

• Target CAC (Customer Acquisition Cost): ₱500.

• Target LTV (Lifetime Value): ₱30,000+ per year.

• The Goal: A 60:1 Return on Ad Spend (ROAS) by Month 12.

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