🏬 Visayas Mega-Hub

Per Share ₱450,000,000.00
ROI 133%
Duration 60 Months
Max 1 Investor
Remaining 1 Investor

The Alpha Site & Visayas Mother Hub of the MyxxMarket National Network

Investment Opportunity: ₱450 Million for 25% Equity

I. THE EXECUTIVE SUMMARY

MyxxMarket is establishing the Cebu Mega Hub, the Alpha Site and Mother Hub for the entire Visayas region.
This hub will centrally manage all city-level small hubs across the Visayas, serving as the command center for inventory, technology, fleet coordination, and OFW fulfillment.
We are seeking ₱450,000,000 for 25% equity in a SEC-registered stock corporation to develop a 5,000–10,000 SQM tech-integrated Mega Hub in Metro Cebu,
designed to:

Serve as the Visayas regional backbone

Manage all Visayas city hubs under one system

Act as the operational benchmark for NCR, Luzon, and Mindanao

Cebu is not a concept hub — it is a validated logistics lab with real OFW transactions, repeat customers, and proven trust.

II. REGIONAL COVERAGE: ALL VISAYAS CITIES

The Cebu Mega Hub functions as the Mother Hub for ALL other 14 cities in the Visayas, using a hub-and-spoke model.

Visayas Cities Under Cebu Mother Hub

Central Visayas
Cebu City
Mandaue
Lapu-Lapu
Talisay
Bohol (Tagbilaran)
Negros Oriental (Dumaguete)
Western Visayas
Iloilo City
Bacolod City
Roxas City
Antique cities
Eastern Visayas
Tacloban City
Ormoc City
Calbayog City
Catbalogan City
Baybay City
👉 Total Coverage:
All Visayas cities, each supported by small hubs (1–2 staff) coordinated by the Cebu Mother Hub.

III. PROVEN MARKET VALIDATION(WHY CEBU WORKS)

CebuMyxxMarket.com has already demonstrated:

OFW customers from US, Canada, Australia, and Middle East

High AOV orders ranging ₱8,000–₱12,000

Zero paid advertising historically

Successful same-day and next-day deliveries

Photo-verified fulfillment builds trust and repeat business

Recent real transactions include:

₱8,500 fresh food & grocery order from the US

₱10,300 grocery order from California

Repeat OFW buyers sending bundled goods instead of cash

This proves demand exists across regions, not just urban centers.

IV. CEBU MEGA HUB INFRASTRUCTURE(5,000-10,000SQM)

The Cebu Mega Hub is a “Phygital” logistics and premium retail facility, optimized for scale and zero shrinkage.

Core Components

Premium Experience Lounge (1,200–1,500 SQM)

Members-only access

Tablet-based ordering

Integrated MyxxBistro (coffee, pizza, snacks)

Secure Glass-Wall Warehouse

Customers see scale, not inventory access

Eliminates theft and operational leakage

High-Density Vertical Warehouse (3,000–4,500 SQM)

12-meter VNA racking

Equivalent to 20,000–25,000 SQM traditional store

Cold-Chain & Logistics Zone (1,500–4,000 SQM)

Industrial freezing & chilled storage

Multi-dock loading for fleet efficiency

V. HUB & SPOKE OPERATIONS MODEL

Mother Hub (Cebu)

Central inventory
WMS & routing
OFW order processing
Regional dispatch control

Small City Hubs (Visayas-wide)

1–2 staff per city
Local sourcing (fast food, cakes, groceries)
Same-day or next-day delivery
Photo & GPS proof

This structure allows rapid regional coverage without heavy capital per city.

VI. REVENUE MODEL

1. OFW Fulfillment (Primary)

AOV: ₱8,000–₱12,000

Paid in foreign currency

Delivered locally across Visayas

2. Local Concierge Retail

AOV: ₱2,500–₱3,500

Premium families, gifting, corporate orders

3. Membership Revenue

₱800/year

Capped at 5,000 members

Predictable recurring income

4. MyxxBistro (F&B)

~60% gross margin

Monetizes wait time

VII. IDEAL DAILY SALES

Conservative

Orders/day: 400–600
Daily sales: ₱1.3M–₱2.0M

Target (Stabilized)

Orders/day: 800–1,000
Daily sales: ₱2.5M–₱3.5M

Aggressive

Orders/day: 1,200+
Daily sales: ₱4.0M+

Orders are aggregated across multiple Visayas cities, not dependent on Cebu alone.

VIII. STAFFING & OPERATIONAL READINESS

The Visayas Mega Hub is a "de-risked" infrastructure play. By combining a realistic 5,000-member cap with the high-yield OFW fulfillment model, we have built a business that is profitable at low volumes but designed for massive scale.

Total staff: 120–155

Includes:

Warehouse & pickers

Concierge & lounge

Fleet & dispatch

Regional operations team

✅ 18 months of salaries fully funded under this raise.

IX. CAPITAL ALLOCATION(450M)

Category	Allocation
Hub site & fit-out	₱180–200M
Fleet & cold-chain	₱80M
Salaries & OpEx (18 months)	₱70–90M
Initial inventory	₱60M
Technology & WMS	₱40M

X. INVESTOR RETURNS & EXIT

EBITDA (stabilized): ₱80M–₱200M+
Target ROI: 3x–5x over 5–7 years
Exit via:
Strategic acquisition
National logistics consolidation
IPO post nationwide rollout

XI. RISK MITIGATION

Proven real demand

Regional diversification across Visayas
Asset-heavy structure
OFW remittance resilience
Low-cost city expansion model

XII. MARKETING & DEMAND STRATEGY

Although CebuMyxxMarket validated demand with near-zero paid marketing, the Cebu Mega Hub will implement a structured, scalable marketing engine to accelerate growth across all Visayas cities.

Total Marketing Allocation (18 Months): ₱90–100 Million

(Already included in the ₱450M capital plan)

1. OFW Market Activation (₱40M)
Drive high-AOV orders (₱8k–₱12k) and repeat monthly transactions.

Geo-targeted ads in:
- USA (California, Texas, New York)
- Canada
- Australia
- Middle East (UAE, KSA, Qatar)
Keywords focused on:
- “Send groceries to Cebu”
- “Send food to family Philippines”
Content marketing using real delivery photos and testimonials
Referral incentives for repeat OFWs

Objective:
Drive high-AOV orders (₱8k–₱12k) and repeat monthly transactions.

2. Visayas City Launch Campaigns (₱25M)
Rapid activation of small hubs (1–2 staff) with minimal CAC.

Soft launch per city (Iloilo, Bacolod, Tacloban, Dumaguete, Tagbilaran, etc.)
Local Facebook + Google Maps dominance
Partnerships with:
- Local riders
- Barangay-level suppliers
- Small merchants (cakes, groceries, lechon, etc.)

Objective:
Rapid activation of small hubs (1–2 staff) with minimal CAC.

3. Premium Membership Growth (₱15M)
Fill the 5,000-member cap for predictable recurring revenue.

Invite-only launch events in Cebu
Direct outreach to:
- Subdivisions
- Condominiums
- Business owners
Emphasis on:
- Same-day concierge service
- Lounge experience
- Tablet ordering + food while waiting

Objective:
Fill the 5,000-member cap for predictable recurring revenue.

4. Corporate & Institutional Orders (₱10–20M)
Secure large-ticket, non-seasonal orders that stabilize cash flow.

B2B outreach to:
- Companies sending employee aid
- NGOs and LGUs (disaster & relief goods)
Case studies from:
- Typhoon response orders
- Bulk grocery deliveries

Objective:
Secure large-ticket, non-seasonal orders that stabilize cash flow.

XIV. INVESTORS Q&A

Q1: Is Cebu already proven, or is this still a concept?

Cebu is the Alpha Site. We have real OFW customers, repeat buyers, ₱8k–₱12k order values, and zero-paid-marketing validation.

Q2: How many cities does the Cebu Mother Hub manage?
All 14 cities in the Visayas Region, including Central, Western, and Eastern Visayas. Each city operates a small hub under centralized control.

Q3: How many orders per day are realistically achievable?

Conservative: 400–600 orders/day
Target: 800–1,000 orders/day
Aggressive: 1,200+ orders/day
These are aggregated across multiple Visayas cities, not Cebu alone.

Q4: What is the average order value (AOV)?

OFW orders: ₱8,000–₱12,000
Local concierge orders: ₱2,500–₱3,500

Q5: How expensive is it to expand into new cities?
Very low. Each small hub needs 1–2 staff, basic storage, and rider coordination. No heavy capex is required per city.

Q6: What happens if sales ramp up slower than expected?

Fixed costs are covered by 18 months of prepaid salaries
Marketing spend is phased
Multiple revenue streams (OFW, local, membership, food, B2B) reduce downside risk

Q7: Why raise ₱450M instead of starting smaller?
This is an infrastructure-backed rollout, not a trial. The funding secures:

The mother hub
Fleet & cold-chain
Technology
Salaries
Region-wide coverage
This eliminates execution risk and enables first-mover dominance.

Q8: How does Cebu reduce risk for NCR and Davao?
Cebu provides:

Operational playbook
Trained workforce
Proven AOV and customer behavior
Tech and WMS refinement
It is the training ground and control center for national expansion.

XV. FINAL NOTE TO INVESTORS

Cebu Mega-Hub is not just another hub.
It is the Alpha Site, the Visayas Mother Hub, and the de-risking engine of the MyxxMarket national strategy.