Blog Details

PHASE 1: FOUNDATION & INFRASTRUCTURE (Day 1 – Day 60)

Focus: Asset Acquisition and Regulatory Compliance

• Day 1-15: Finalize the Long-term Land Lease in the Region strategic zone.

• Day 16-30: SEC Registration finalization and procurement of Bureau of Fire Protection (BFP) and Zoning Permits for dual-use (Industrial/Commercial).

• Day 31-45: Fleet Procurement: Downpayment on 75+ vehicles (refrigerated trucks and EV bikes) to secure bulk pricing and customization.

• Day 46-60: Groundbreaking: Commencement of the Experience Center fit-out and VNA (Vertical Racking) structural installation.

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PHASE 2: TECHNOLOGY & TALENT (Day 61 – Day 120)

Focus: Systems Integration and Workforce Activation

• Day 61-75: The "OFW Portal" Beta: Launch of the web/app interface specifically for OFWs in the Middle East, HK, and Singapore to begin pre-ordering.

• Day 76-90: Core Hiring: Onboarding the Executive team and the first 20 Warehouse/Logistics leads for Systems Training on the AI-Routing and WMS (Warehouse Management System).

• Day 91-105: Cold-Chain Calibration: Installation of industrial freezing units and testing of the "Loading Gallery" automated hand-off systems.

• Day 106-120: The 155-Man Onboarding: Mass hiring and training of the Hospitality and Concierge staff. This is where the 18-month Salary Safety Net officially activates.

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PHASE 3: THE "GOLD" LAUNCH & LOGISTICS (Day 121 – Day 180)

Focus: Revenue Generation and Market Entry

• Day 121-140: The 5,000 Member Drive: Launch of the "Founding Member" campaign. Marketing focuses on the exclusivity of the ₱800 fee and the "Fast-Pass" concierge benefits.

• Day 141-160: Dry Run (The Glass Wall Test): Simulation of 600 orders per day using "dummy" stock to stress-test the fleet and the tablet-ordering system in the lounge.

• Day 161-175: Initial Inventory In-load: Utilizing the ₱60M Seed Inventory fund to stock the VNA racks with high-velocity bulk goods and luxury Bistro supplies.

• Day 180: GRAND OPENING: The Experience Center opens to the 5,000 "Gold Members" and the first 100 OFW fulfillment orders are dispatched.

CRITICAL MILESTONES FOR INVESTOR VISIBILITY

1. Day 60 Milestone: Hard Asset Verification (Fleet and Construction progress).

2. Day 120 Milestone: Workforce Readiness (All 155 staff trained and pre-paid).

3. Day 150 Milestone: Revenue Validation (Targeting 50% of Membership fees collected).

Why this Roadmap De-risks the Investment:

• Parallel Tracking: We are building the physical site while building the digital OFW audience. We don't wait for the building to be finished to start selling memberships.

• Liquidity Management: The ₱450M is released in tranches based on these milestones, ensuring the investor's capital is only deployed as value is created.

• Transparency: Every 30 days, a "Snapshot Report" is sent to the 25% equity holder, comparing actual progress against this roadmap.